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INSPIRATION HAS NO PAUSE BUTTON

The hunt for your next big idea is never ending. Here is some of what we’re watching to help spark that next breakthrough.

MUSIC

There we were, on the precipice of hitting the road with The Fratellis for their 2020 U.S. Tour. As their official sponsor, we could finally say without a hint of irony, “excuse me, but we’re with the band.” Everything was all set and ready to go. We were just counting down the days, pinching ourselves at what was to come. The amps and instruments were probably being loaded onto huge trucks by guys with long beards and leather jackets while we waited. At least that’s how we imagined it. Rock and roll, right? Then everything changed. Suddenly, the whole thing was over before it had even begun. A global pandemic wasn’t exactly part of the plan.


ART

Music and art inspires us. So, we wanted to see what happens when two unique artists come together, inspiring each other to create and collaborate. When listening to beautiful music, rarely do we ever think to ask, “what are we seeing?” They’re sounds, after all. But that’s exactly what we asked in Austin.


RACING

We don’t just like cars, we love cars. We’re interested in how fast they can go zero to sixty. How well they can corner. What’s under the hood and behind the dash. The way some literally make us drop our jaws. In other words, cars continually inspire us – especially those that push the boundaries of what’s technologically possible.


FASHION

When the first Apollo astronauts prepared to take the 240,000-mile joy ride to the moon and back, clothing was hardly an afterthought. It’s not like Neil Armstrong was about to plant a few small steps for man in blue jeans and a pair of cowboy boots. Somebody had to design state-of-the-art spacesuits, in sync with whatever the lunar surface had in store for them.

FASHION

When the first Apollo astronauts prepared to take the 240,000-mile joy ride to the moon and back, clothing was hardly an afterthought. It’s not like Neil Armstrong was about to plant a few small steps for man in blue jeans and a pair of cowboy boots. Somebody had to design state-of-the-art spacesuits, in sync with whatever the lunar surface had in store for them.

ART

There we were, on the precipice of hitting the road with The Fratellis for their 2020 U.S. Tour. As their official sponsor, we could finally say without a hint of irony, “excuse me, but we’re with the band.” Everything was all set and ready to go. We were just counting down the days, pinching ourselves at what was to come.

Music
Plug in to the sounds shaping tomorrow

Genre-bending, speaker-thumping, and mind-blowing, music moves us in all its forms.

ROUTES OF INSPIRATION
Explore our unique collaborations and experiences to get inspired.

Uncover the unexpected. Watch artists at work. Start creating on your own.

FASHION
Find the looks that set the pace

From the catwalk to the sidewalk, Vuse is all about showing off your personal style.

RACING
The latest from the fastest sport on earth

Buckle up for some high-speed excitement at the redline with Arrow McLaren SP.