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FASHION AT THE TRACK

Creativity up to Speed
 

Vuse and Arrow McLaren SP fuel creativity with a one-of-a-kind design challenge and multiple art activations during the racing season. Ride along with us as we hit the tracks across America with expression and speed.


 
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TAKING CENTER STAGE

8.8.21 | Art, Music, Fashion, & Racing Meet In Nashville

The streets were humming to the tune of race cars and honky-tonks! Here, our No. 7 Vuse Arrow McLaren SP and the No. 5 Arrow McLaren SP racecars battled it out in the inaugural Big Machine Music City Grand Prix featuring liveries inspired by the design of Vuse Design Challenge winner Jack L . Simultaneously we dove headfirst into the downtown Nashville scene with our weekend activation at Ole Red on Broadway. Inspiration was flowing through the local artists as they infused art, music, fashion, and racing into the ultimate fan experience. Through custom designed guitars, bespoke denim jackets, and a roster of artistic talent, we found center stage in Music City.


 
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SPEED OF EXPRESSION

5.30.21 | Art and Racing Intersect at Indy 500

Vuse hit the Indy 500 with inspiration, color, and swag. Vuse turned Daredevil Brewing Co. in Indianapolis into The Intersection, a pop-up space where racing, art and fashion converged. Ya La’ford and Chris Joseph Gonzalez, two of Vuse’s featured artists, created one-of-a-kind merchandise inspired by the race for guests to take home. Plus, Indianapolis’ own Shaunt’e Lewis used her empowering designs to reinvent an AMSP racecar as a carbon fiber canvas in front of a crowd of eager spectators.


 
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STREETWEAR ON TRACK

5.18.21 | The Vuse Arrow McLaren SP Goes Undefeated

When a streetwear icon like James Bond steps outside of his comfort zone, there's no limit to how far he can go — especially if he's using the world's fastest canvas to get there. The legendary tastemaker and co-founder of global brand Undefeated partnered with Arrow McLaren SP and its partner Vuse to unleash design prowess on the No. 7 Vuse Arrow McLaren SP racecar. The finished design made its debut at one of the world's most legendary sporting events in Indianapolis, inspiring plenty of race enthusiasts to pull inspiration from under their own hoods and enter the Vuse Design Challenge.


 
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NO. 5 COMES IN FIRST

5.2.21 | Big Race Weekend in Dallas

It's hard not to feel inspired at an INDYCAR race; the sound of 25 motors shooting past you at 200+ miles per hour is enough to get your mind racing with possibility. This year in Dallas, the Arrow McLaren SP team took home a FIRST PLACE win with the No. 5! What an amazing race and experience. The No. 5 Arrow McLaren SP came in third on Saturday, but earned the top step on Sunday.


 
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SUNSHINE STATE SPEED

4.25.21 | Fueling Creativity at the Grand Prix of St. Petersburg

To celebrate the Firestone Grand Prix in St. Petersburg, Vuse commissioned local artists Ya La’ford and Jerry Cahill to create art pieces that were donated to a local nonprofit arts organization to support the art community in the area. Cahill's piece features a full spectrum of color as wheels and gears take to the sky, while La'ford's piece incorporates the track outline along with her signature geometric style. During the race, La'ford painted an Arrow McLaren SP racecar from morning to night, bringing her own creativity to the track for our 21+ consumers to enjoy.


 
 

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