VAPOR PRODUCTS
UNDERAGE SALE
PROHIBITED
WARNING: This product contains nicotine. Nicotine is an addictive chemical.

FASHION AT THE TRACK

Fashion on the Fast Track

VUSE TAKES ON RACE DAY AT INDY

VUSE TAKES ON RACE DAY AT INDY

Where Design and Race Culture Converge

Race day at Indy is a one-of-a-kind experience born out of passion, fervor and above all else - drive. It’s an all or nothing event that pushes fear to the sidelines and drops you right into the unknown – at a speed of over 200 mph.

The No. 7 Vuse Arrow McLaren SP hit the track with a completely customized body kit by legendary streetwear brand Undefeated. Co-founder James Bond has put his stamp on sneakers, clothing and accessories, but never did he imagine his iconic tiger camo print would find its way onto a racecar. But where there’s creativity, anything can happen – especially when a legend is behind the wheel.

The No. 7 Vuse Arrow McLaren SP made its way around America’s most iconic track 200 times, covering 500 miles! Besides the driver’s seat, the best place to be was within the raving crowds.  

Race car driver in car
 

Vuse Welcomes Shaunt'e Lewis to The Intersection and
brings back Ya'Laford and Chris Joseph Gonzalez

Artists Ya La’ford and Christopher Joseph Gonzalez immersed visitors in art, fashion, music and race culture at The Intersection, a pop-up experience at Indianapolis’s Daredevil Brewing Co. Here, guests had exclusive merchandise customized by either artist. In Ya’s corner, they explored the metaphysics of space and time through her bold geometric patterns. In Christopher’s, they had their merch decorated with race inspired graphics in fluorescent colors. After designing their merch, guests were invited to experience the artists’ immersive spaces. Ya’s signature scent filled the air providing a sense of Zen while listening to the soft sounds of racecars zipping by. Christopher’s space brought guests to the finish line with invisible UV paint race-words and a digitally mapped IndyCar. 

 
 

Local Indianapolis artist Shaunt’e Lewis live painted an IndyCar trackside, giving fans the opportunity to see the world of racing and art collide in real-time. Shaunt’e’s design featured an intricate stained-glass pattern that captured the eyes and hearts of spectators. 

 
 

Vuse is Just Getting Started

We’re closing out on the largest race of the year but the racing, art and culture we’ve cultivated so far doesn’t stop now. Let’s get social and follow us on 
Instagram for updates and so much more. 

 

At Indy 500

We're on track to reveal the Undefeated Arrow McLaren SP collaboration at one of the biggest races of the year: The Indy 500! To celebrate, Vuse is bringing art and race culture to the masses at Daredevil Brewing Co., because we're committed to the speed of expression.

The Indy 500 is right around the corner, and we’re hitting it with inspiration, color and swag. Leading up to the race, Vuse is turning Daredevil Brewing Co. in Indianapolis into The Intersection, a pop-up space where art, fashion, music and racing converge. This coincides with the unveiling of the Undefeated design for the No. 7 Vuse Arrow McLaren SP, the first time the legendary streetwear brand is expressing itself on a carbon fiber canvas that runs at over 200mph.

Race car driver in car
 
Race car on track

Vuse Welcomes Shaunt'e Lewis to the Indy 500 and
 brings back Ya'Laford and Chris Joseph Gonzalez

Remember Ya La’ford from St. Petersburg and Chris Joseph Gonzalez from Dallas? Both artists are back on track to bring their own unique aesthetics to The Intersection.

Expect Ya La’ford’s wing to be covered in colorful geometric prints, while Chris Joseph Gonzalez’s side will light up with his vibrant neon-hued pop art style. Guests will browse through stark white merchandise and bring it to either artist to customize. Whether it’s a tote or a t-shirt, a hoodie or a hat, they’ll leave with one of a kind, collectible merch that’s as expressive and unique as they are.

 
 

During race weekend, Vuse will also be welcoming a new artist to the mix: Shaunt’e Lewis! The Indianapolis-based visual artist will be live painting a racecar at Daredevil Brewing Co. Her bold, abstract artwork celebrates black culture and feminism, and we can’t wait to see what she has in store for her mobile canvas. If it’s anything like her Vuse Design Challenge submission, Indy fans will be in for a treat. Vote for it or submit your own No. 7 Vuse Arrow McLaren SP racecar design! The contest winner will see their design take to the track on the No. 7 Vuse Arrow McLaren SP in Nashville during the inaugural Big Machine Music City Grand Prix on August 8th, and will also receive $10,000 in prize money, along with a VIP experience at the race itself. Enter here by May 31st and follow us on Instagram for a front row view of all the creative Indy 500 action!

 
 
 
 

You May Also Like

 

Have an account Login
For more product information see Product FAQs

Website restricted to adult tobacco consumers who are 21 years of age or older. By entering this site, you are certifying that you are a tobacco consumer that is 21 years of age or older.

You must be 21+ years of age to enter this website.

If you feel that you have reached this page in error,
please call customer care at 1-887-614-VUSE (8873)