WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Have an account Login
For more product information see Product FAQs

Website restricted to adult tobacco consumers who are 21 years of age or older. By entering this site, you are certifying that you are a tobacco consumer that is 21 years of age or older.

You must be 21+ years of age to enter this website.

If you feel that you have reached this page in error,
please call customer care at 1-887-614-VUSE (8873)



Meet the Winner

Now that his design has been chosen from close to 1,000 others to win the first-ever Vuse Design Challenge, Jack L. is still a little shocked he’s won.

“It’s a surreal feeling knowing my design was selected and will be racing around the track in Nashville,” he says. “And I can’t wait to see the finished product on the real car.” In fact, Jack will be getting an up-close-and-personal look at the Vuse Arrow McLaren SP INDYCAR his design inspired when it debuts at the Big Machine Music City Grand Prix in Tennessee on August 8.

Jack L

While the feeling may be surreal, it’s not all the first-time contest winner is walking away with. In addition to having his design inspire the Vuse Arrow McLaren SP INDYCAR, under the banner one of the most storied teams in motorsports history, he’s won $10,000 and an all-expenses-paid VIP trip to Nashville to watch the race in person.

Having been inspired by the “dazzle” paint jobs ships in World War I used as camouflage, his design is meant to evoke an early love of racing. “I wanted to recreate the sense of mystery, bewilderment, and excitement I felt when I saw the first spy shots online of a new race car being driven around the Nürburgring,” he says, referencing the famous motorsports complex in Germany.

“I’ve always been drawn towards opportunities for my work to be seen by others,” he points out, “so the chance for a design of mine to inspire an INDYCAR meant it was a no brainer for me to enter.” Entering is one thing. Winning and having your design seen on TV by millions nationally is another.

“If you’re interested in more designs, give me a call!”

Make sure to cheer on Vuse and Arrow McLaren SP Racing on August 8 at 5:30PM ET on NBCSN.


The Finalists

Born of a passion for design, performance and innovation, the Vuse Design Challenge was created as a partnership between Vuse and Arrow McLaren SP, a legend in the world of motorsports. And we’re close to declaring one of three finalists the winner.

Of almost 1,000 entrants to the Vuse Design Challenge, Matthew C., Rawan E., and Jack L. have made it to the final round. And each has their own distinct take on how they approached their unique designs.

“When I first set out to design the livery for the No. 7 Vuse Arrow McLaren SP INDYCAR,” writes Matthew C., “I couldn’t help but think of McLaren’s great history within racing and the color that has become synonymous with their cars—papaya orange.”

That was his starting point. From there, he chose to be a “bit more playful,” imagining a car defined by the essence of speed as manifested by paint streaks and wings. “I feel that my design translates the idea of speed in bold and striking ways.”

Rawan E. started with his favorite color: red. “So naturally my Vuse Alto is red, and I made sure to include red in the car itself.” He then chose neutral tones to complement and accentuate the boldness of the red. “I made sure to include a little bit of pink in there to make the red really pop.”

Jack L. started from a more conceptual place. “Prototype cars always fascinated me, especially the paint jobs manufacturers come up with to ‘conceal’ their new models.” Inspired by the “dazzle” paint jobs ships in World War I used as camouflage, Jack combined world history with racing history. “McLaren has always had brilliant liveries and color combinations, but the papaya orange that has returned to the grid in INDYCAR and Formula 1 can only be defined with one word: iconic.” Three strong designs.

Three inspired designers. And only one can walk away the winner and receive:

  • $10,000
  • Their design inspiring the livery of the Vuse Arrow McLaren SP INDYCAR to debut in Nashville
  • A trip to Nashville
  • VIP Racing Experience

Second and third prizes are $3,500 and $1,500, respectively. The winner will be announced by July 28, so stay tuned.


Meet the Judges

Jason Brueck

Jason draws inspiration from images both past and present, light and dark, often times combining the two in hopes of creating a counterbalanced symmetry. His goal is to turn the seemingly unimaginable into a visual reality and creating a story where final interpretation is open to multiple realizations.


Simon Dibley

Working as part of McLaren Racing’s well-regarded design team, Simon Dibley has played an integral role in building the look and feel of Arrow McLaren SP since the team’s involvement in INDYCAR began in 2020. AMSP’s 2021 season liveries were concepted and designed by Simon, along with all other team & brand creative. Aside from AMSP, he’s also worked across most of the McLaren F1 liveries with the brand creative team since 2018. Most recently, Simon was an integral part of the concept and design for the McLaren F1 Gulf one-off for the 2021 Monaco Grand Prix. His unique eye for appealing design and brand-centric approach to creative make him a natural fit as a judge for the Design Challenge. He’ll be looking for a clean, modern design and something that’s really outside the box.


Lou McEwen

Louis McEwen joined McLaren Racing in 2017. In her role as Director, Brand & Creative, Louise maintains visibility to all aspects of McLaren’s visual identity. She has helped in leading the resurgence of the McLaren brand on and off the track in Formula 1 and INDYCAR over the last few years. Prior to joining McLaren, Louise led her own consulting group and spent nine years with Vodafone. Louise is a creative thinker and has built her skillset working with brands and agencies to develop integrated marketing strategies across sports & entertainment platforms.



Leah Tinari is an artist based in New York, NY. Since graduating from RISD in 1998, Tinari has documented her life and friends through photos and paintings that capture the energy and exuberance of her surroundings. Her signature use of rich bright color and dynamic composition continues to captivate viewers with its contemporary content.


The Prizes

Your Design on Track

Off to the races! The submission that receives the most votes by May 31, 2021 will be used to inspire the design for the No. 7 Vuse Arrow McLaren SP Race car on the track in Nashville, August 8. 


Unique VIP Experience

1st place winner and guest will enjoy an all-expenses-paid trip to the Vuse x AMSP Race Team Weekend in Nashville, with an exclusive VIP experience starting August 5.  


$10,000 Cash

One race, three winners. Creative engineers behind the top three designs will be rewarded with cash prizes as follows: $10,000 (1st place), $2,500 (2nd place) and $1,500 (3rd place)