Jason draws inspiration from images both past and present, light and dark, often times combining the two in hopes of creating a counterbalanced symmetry. His goal is to turn the seemingly unimaginable into a visual reality and creating a story where final interpretation is open to multiple realizations.
Working as part of McLaren Racing’s well-regarded design team, Simon Dibley has played an integral role in building the look and feel of Arrow McLaren SP since the team’s involvement in INDYCAR began in 2020. AMSP’s 2021 season liveries were concepted and designed by Simon, along with all other team & brand creative. Aside from AMSP, he’s also worked across most of the McLaren F1 liveries with the brand creative team since 2018. Most recently, Simon was an integral part of the concept and design for the McLaren F1 Gulf one-off for the 2021 Monaco Grand Prix. His unique eye for appealing design and brand-centric approach to creative make him a natural fit as a judge for the Design Challenge. He’ll be looking for a clean, modern design and something that’s really outside the box.
Louis McEwen joined McLaren Racing in 2017. In her role as Director, Brand & Creative, Louise maintains visibility to all aspects of McLaren’s visual identity. She has helped in leading the resurgence of the McLaren brand on and off the track in Formula 1 and INDYCAR over the last few years. Prior to joining McLaren, Louise led her own consulting group and spent nine years with Vodafone. Louise is a creative thinker and has built her skillset working with brands and agencies to develop integrated marketing strategies across sports & entertainment platforms.
Leah Tinari is an artist based in New York, NY. Since graduating from RISDin 1998, Tinari has documented her life and friends through photos and paintings that capture the energy and exuberance of her surroundings. Her signature use of rich bright color and dynamic composition continues to captivate viewers with its contemporary content.
Off to the races! The submission that receives the most votes by May 31, 2021 will be used to inspire the design for the No. 7 Vuse Arrow McLaren SP Race car on the track in Nashville, August 8.
1st place winner and guest will enjoy an all-expenses-paid trip to the Vuse x AMSP Race Team Weekend in Nashville, with an exclusive VIP experience starting August 5.
One race, three winners. Creative engineers behind the top three designs will be rewarded with cash prizes as follows: $10,000 (1st place), $2,500 (2nd place) and $1,500 (3rd place)