VAPOR PRODUCTS
UNDERAGE SALE PROHIBITED
WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Every
Action
Matters

Every Action Matters

VUSE UNWRAPPED

165,000 LBS OF PLASTIC REDUCED¹

Vuse will help keep approximately 165,000 pounds of single-use plastic out of landfills by removing the outer wrap on Vuse Alto pod and power unit packaging. Even though we’re removing the outer wrap, product quality will stay the same. Vuse Alto pre-filled pods will continue to be packaged in tamper-evident blister packs and the pod boxes will be glued shut. We will also incorporate an outer seal on our Vuse Alto power unit packaging. Reducing our contribution to landfills is just the beginning of our journey to become a more sustainable brand.

1. TOTAL ANNUAL PLASTIC SAVINGS BASED ON 2022 SALES VOLUMES FORECASTS FOR VUSE ALTO, CALCULATED AS OF AUGUST 2021.

NEUTRAL TERRITORY

Vuse Alto is the first carbon neutral vapor product.¹ Vuse’s carbon neutrality status is part of our continued commitment to become a more environmentally sustainable vapor brand. What does it take to achieve carbon neutrality? For Vuse, it means achieving net zero carbon emissions by purchasing carbon offsets that fund projects like reforestation in Uruguay.

1. BASED ON LIFE CYCLE ASSESSMENT OF CARBON UTILIZATION AND INTERNAL SALES VOLUMES FORECASTS FOR ALTO DEVICE AND PODS FROM APRIL 2021 THROUGH MARCH 2022.

RECYCLING

We have partnered with America's largest battery recycling program to provide responsible disposal options for your Vuse devices.¹

find recycling locations

1. ON AVERAGE, CALL2RECYCLE RECYCLES ABOUT 70% OF THE WEIGHT OF VUSE DEVICES. THE VUSE RECYCLING PROGRAM IS AVAILABLE ONLY IN THE LIMITED AREAS WHERE WE OFFER AN APPROPRIATE RECYCLING PROGRAM. VUSE PRODUCTS MAY NOT BE RECYCLABLE IN YOUR AREA.

ONCE BY AIR, NOW BY SEA

46% LESS EMISSIONS¹

By moving most of our shipping from air freight to sea freight, we reduced our C02 emissions by nearly half. We've increased our sea freight shipping from 21% in 2020 to 85% in 2021. This initiative is just part of our continued commitment to become a more environmentally sustainable brand.

1. BASED ON LIFE CYCLE ASSESSMENT OF CARBON UTILIZATION AND INTERNAL SALES VOLUMES FORECASTS FOR ALTO DEVICE AND PODS FROM APRIL 2021 THROUGH MARCH 2022.